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VOC Systems’ CEO Invited to Speak at Cornell Hotel School Research Summit

Ithaca, NY—. Cornell’s October 2012 Research Summit was entitled “Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward.” The prestigious The School of Hotel Administration is dedicated to the dual goals of academic excellence and industry service. The conference’s unique line-up of international senior industry leaders and top academics stimulate a two-way dialogue that is critical to the advancement of the hospitality industry.
“I am honored to have been given a speaking spot at this prestigious research summit,” claimed Brad Kesel, VOC Systems’ CEO and Founder. The title of his presentation was “Beyond Surveys and Social Media: How Mid-Experience Insights Impact Service Performance.” The presentation included description of the problems associated with understanding and acting on guest insights during the stay. It further described the VOC Solution and its associated advantages and benefits accruing to guest and employee satisfaction, retention and profit.
Launched in 2007, VOC Systems has collected and reported tens of thousands of pre-checkout guest comments for properties flying world class brand flags. Results for clients have been dramatic and record-breaking, including state and national (AH&LA) awards for guest relations, new highs in survey scores and impressive rank improvements within brands as well as in social media.

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