VOC Systems
About Us

Executives

Executive Team

Behind VOC Systems is an experienced team of dedicated hospitality and related industry professionals with decades of experience in customer relationship management, web-enabled database technology, and marketing research. Each VOC Systems team member works one-on-one with organizations to identify and enhance customer experiences by facilitating top-of-mind communication between consumers and their service providers, resulting in greater customer commitment and client profitability.
Brad Kesel, President & CEO

Brad is an experienced entrepreneur with multi-functional experience attained at Fortune 500 and several early stage companies. Focused on hospitality and retail industries, Brad’s role at VOC is to drive strategy, execution, marketing and partner relationships for the company’s revolutionary technology and service offerings.

Before founding VOC Systems in 2007, he served as Vice President, Projects and Business Development at iCRM (Institute for Customer Relationship Management). There, he led and/or participated in consulting and market research initiatives for organizations such as Kimberly-Clark, Bose, Nautilus, PRG-Schultz, GMA (Grocery Manufacturers Association), FSMA (Foodservice Sales and Marketing Association), and City of Atlanta. At Parker-Hannifin, he held positions in sales engineering, product management and market management and led the development and launch of a multi-million dollar product line for use in the PC industry. At Texas Instruments, he held engineering and marketing roles in specialty components for the cable communications and computer industries.

Brad holds three patents in areas ranging from thermal management to consumer feedback systems, as well as an MBA from Emory University’s Goizueta Business School and a BS in Engineering from Lehigh University.

Israel DelRio, (Senior Advisor)

A business and technology leader who has contributed the technology vision as key strategist and designer behind the enterprise technology roadmaps of several large hospitality and travel companies, Israel was recognized by Computerworld Magazine as one of their Premiere 100 IT honorees for 2007.

In his role as Senior Vice President & CTO for IHG (InterContinental Hotels Group Plc), he led the core systems and strategic technology transformation efforts, designing, and implementing IHG’s enterprise-wide architecture roadmap. Previously, as Senior VP—Technology Solutions at Starwood, he oversaw the development of technology solutions for guest-facing applications, including web channel and property management systems. Both at IHG and in Starwood, Israel has successfully architected and driven hotel reservation systems using the latest generation Service Oriented Architecture (SOA) solutions. His career also includes working for Sabre, United Airlines and IBM. During his time with United Airlines, Israel pioneered the diskless workstation LAN infrastructure at Chicago’s O’Hare Airport, and while at IBM he provided international support to IBM’s world trade systems engineering organizations, including writing IBM Red Books on networking and on UNIX Internals. He holds a Bachelor of Science degree in Electronics & Communications from Mexico’s National Polytechnic Institute.

K.A. Tolmie (Sr. Advisor and Board Member)

Kim Tolmie Dynamic leader, motivator and educator using an effective combination of curiosity, knowledge, communication and interpersonal skills to design, facilitate and oversee impactful learning experiences at all levels.  She brings over 5 years of leadership training and 25 years of broad human resource management experience in consumer products, manufacturing and telecommunications. She began her career with GTE Corporation where she participated in a “fast track” development program and gained experience in staffing, compensation and employee relations. She then became the first Human Resources Manager for Trotter, Inc., a manufacturer of fitness equipment in Massachusetts that later merged with Cybex. Her most recent experience has been with The Coca-Cola Company where she worked with the Key Account Teams on team effectiveness, capability planning, staffing, compensation and restructuring projects. After leaving Coke, she began her consulting career and has continued in that capacity with Coke as a major client. She has assisted in leading a worldwide restructuring initiative, facilitated large departmental planning meetings, and designed and facilitated various management development training programs. She has her BS in Industrial Relations and Psychology from The University of North Carolina at Chapel Hill and completed MBA coursework at Boston University.