News & Press

March 2016

ATLANTA March 29, 2016 – The award-winning VOC Systems mid-stay guest insight product family adds smart phone texting to the voicemail channel for guests to communicate “What’s right?” and “What needs improvement?” during the stay to hotel GMs and property management.
The ExpressWay system is designed to help hotel managers improve performance with detailed, free-form, mid-stay feedback from guests. While there are many other avenues for feedback, VOC offers distinctive opportunities for immediate and personal service recoveries, reduction of recurring problems, and employee recognition and motivation—all before checkout, surveys and social media.
“VOC Systems ExpressWay is market-driven and solution-oriented. Today, hotel operators want technology to help increase connections with guests and drive retention and advocacy,” said Brad Kesel, CEO of VOC Systems. “Based on client feedback and market research, TEXTWayTM was a strong and logical next choice to add to our existing voicemail and smart-phone interface options.”
VOC Systems offers the industry’s most advanced web-based mid-stay guest feedback application, providing powerful insights, guest experience management, and memorable connections to and with thousands of guests and employees every year.
“By giving guests the choice of both voice and text channels, we facilitate mid-stay reporting to GMs and their service teams. We’re convinced mid-stay guest insight reporting represents the next frontier for understanding the guest experience and moving the performance needle for hotel service teams,” said Brad Kesel, CEO, VOC Systems. “We are looking forward to igniting the industry and deepening our relationships with valued, globally branded hotel clients with innovative solutions that serve a common vision.”
About VOC Systems
Helping hotels since 2008, VOC Systems (aka Voice of the Customer Systems) is a pioneer in the area of mid-experience guest comment reporting, an innovative method of capturing unique knowledge about individual guest needs, advice, ideas, compliments and trends – in real time, allowing hospitality organizations to respond and adapt quickly to fast changing, increasingly demanding customer and market conditions. VOC Systems’ award-winning ExpressWay™ solution provides hotel managers with efficient and effective tools to improve guest satisfaction, make successful recoveries, motivate, coach and recognize employees and reap measurable financial returns. Based in Atlanta, VOC Systems has been implemented by some of the world’s most recognized hotel properties and brands. For more information, please visit

November 2014

Cornell Hospitality Research Summit Honors VOC Systems with Exemplary Practice Award

Read More

October 2014

Starwood Vacation Ownership Signs VOC Systems to Boost Guest and Owner Relationships  Read More

August 2014

Ft. Lauderdale Starwood Resorts Take Advantage of Mid-Stay Guest Insights Read More

June 2013

St. Regis Monarch Beach Signs VOC Systems to Help Bolster Property’s Exemplary Performance Read More

March 2013

VOC Systems Helps Orlando’s Sheraton Vistana Resort Achieve Record Performance Through Mid-Stay Knowledge of Guest Experiences

Read More Here

March 2013

Sheraton New Orleans Improves TripAdvisor Scores With Better Listening  Read More

January 2013

St. Regis Monarch Beach Selects VOC Systems to Help Bolster Property’s Exemplary Performance Read More

December 2012

SHeraton New Orleans Looks to Improve Guest Experience Through Better Listening Read More

October 2012

VOC Systems’ CEO Invited to Speak at Cornell Hotel School Research Summit Read More

April 2012

St. Regis Princeville Signs VOC Systems Read More

February 2012

Westin Ka’anapali Ocean Resort Implements VOC Systems for Improved Guest and Employee Satisfaction Read More

February 2012

Westin Ka’anapali Ocean Resort Embraces VOC Systems for Guest and Employee Satisfaction
Read More

October 2011

VOC System’s Board Member Earns Marketing Honor Read More

April 2011

Westin St. John Selects VOC Systems’ ExpressWay for Guest Service Improvement Read More

March 2011

VOC Systems Signs Adds Starwood Vacation Ownership to Growing Global Clientele Read More

December 2010

HOTELS Magazine Features VOC Systems as “Hot Technology” Read More

July 2010

Sheraton Vistana Resort Signs VOC Systems Read More

November 2009

VOC Systems Wins Global Service Innovation Award
Read More

September 2009

Service Innovation Award Finalist Read More

Hotels Magazine Read More

June 2009

AH&LA Award Read More

VOC Systems Adds Global Brands
Read More

January 2009

GHLA Award
Read More